5 Easy Facts About Comme Des Garcons Described

Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a small Tokyo atelier into Probably the most influential trend homes on the globe. Its world success wasn't crafted as a result of common marketing or mainstream trends, but via a bold philosophy: challenge the norm, crack conventions, and Permit originality talk louder than acceptance. This unconventional strategy became the muse for CDG’s around the globe growth.

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CDG acquired Global attention by presenting apparel that turned down conventional Concepts of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the fascination of worldwide fashion editors and customers early during the 1980s.

This worldwide visibility strengthened the CDG Hoodie title and captivated faithful buyers from each individual corner of the planet.

The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification figures and marks of military services boot prints".[thirty] Contemporaneous media protection juxtaposed pictures of the collection with photos taken at Auschwitz concentration camp, along with the controversy gained Intercontinental protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand's identify was encouraged by Françoise Hardy's 1962 music "Tous les garçons et les filles", specially from the road "Comme les garçons et les filles de mon âge" ("much like the boys and girls my age").

The 2006 autumn/winter selection handled the principle in the persona,[15] the various ways to current a single's self to the entire world. Fusing tailored menswear with feminine features for instance corsets and flower printed gown fabrics, Persona was An additional selection that merged the feminine With all the masculine.

CDG constructed a robust distribution technique by placing its products and solutions in top rated luxury shops like Dover Road Market, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand use of elite consumers globally though preserving its creative integrity.

In 2017, the company introduced a brand new fragrance, Concrete, and marked its start in the US that has a dinner curated because of the artist and Comme Des Garcons chef, Laila Gohar.

Every retail store was created as an inventive space, improving CDG Hoodie's standing for innovation and supplying purchasers an immersive retail expertise.

Along with the rise of online shopping, CDG expanded its access by offering collections by means of Formal and partnered e-commerce platforms. Social media marketing and style communities assisted unfold the manufacturer’s id, creating items similar to the Participate in Heart tees and Converse sneakers viral throughout the world.

The CDG x Converse Chuck Taylor turned one of the most recognized sneaker collaborations on earth, encouraging CDG attain worldwide mainstream visibility although keeping genuine to its edgy creative imagination.

Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical shows, normally more like artwork installations than manner reveals gained all over the world media protection, reinforcing the model's name for groundbreaking creative imagination.

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The corporate also generates a line of agendered fragrances, nearly all of that are unconventional in the world of perfume and aligned While using the variations of its garments.[six]